A CONSUMER MODE STRATEGY THAT CAPTURES THE CHANGING DESIRES OF CONSUMERS AND DESIGNS BUSINESSES FOR THE DX ERA | RightsMarket

A CONSUMER MODE STRATEGY THAT CAPTURES THE CHANGING DESIRES OF CONSUMERS AND DESIGNS BUSINESSES FOR THE DX ERA

原題変貌する生活者の欲求を捕え、ＤＸ時代の事業を設計する　生活者モード戦略

Satoshi Sato/Kosuke Okura

商業自助 / 個人成長

出版社: Nikkei Business Publications, Inc. [Agt. JCA]
外部識別碼: ISBN:9784296104031
出版日期: 2020-10-01
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頁數: 264
作品的出版語言: 日語

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慾望並非源自「消費者內部」！一種先進的商業策略，旨在捕捉因技術發展而改變的消費者需求。

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