原題MUJI（無印良品）式　世界で愛されるマーケティング

Akiko Masuda

商業
出版社
Nikkei Business Publications, Inc. [Agt. JCA]
外部識別碼
  • ISBN:9784822251963
出版日期
2016-11-21
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頁數
140
作品的出版語言
日語
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什麼是「無印良品」？ 一種超越時間流動的簡單、全球性的思考方式。 讓它成為“最正常的形狀” 創造人們本能地感到舒服的東西 透過「利潤的力量」將其銷往世界各地 瞄準滿足最大公約數的“這已經足夠好了” 讓其他一切都成為市場 停止“離個性一步之遙” 沒有“選擇和集中” 使“1+1=1” 傳達“為什麼”

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