BEHIND THE SCENES OF MEDIA COVERAGE: THE MORNING I WAS WOKEN UP BY A PHONE CALL FROM AN EXECUTIVE

원제マスコミ対策の舞台裏　役員からの電話で起こされた朝

Masayoshi Suzuki/Mayo Endo

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Nikkei Business Publications, Inc. [Agt. JCA]
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  • ISBN:9784296201280
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2022-12-19
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제1선에서 활약하는 현역 홍보 파슨인 두 사람의 저자가 ‘미디어와의 공방’에 대해 기업 측에서 그 실태를 적나라하게 밝혔다.

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