BRANDING MISCONCEPTIONS: WHAT I LEARNED FROM MY FAILURE AT P&G

Original titleブランディングの誤解　P＆Gでの失敗でたどり着いた本質

Nishiguchi Kazuki

BusinessSelf-Help
Publisher
Nikkei Business Publications, Inc. [Agt. JCA]
External Identifiers
  • ISBN:9784296205486
Publication Date
2024-12-14
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Pages
300
Publication Language
Japanese
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中小企業が目指すべきニッチブランドとは何かなど、誰もが実務活用できる「ブランディング」を解説します。

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