Original titleリアル店舗は消えるのか？　流通DXが開くマーケティング新時代

Keiko Kano/Retail Ai Institute

Business
Publisher
Nikkei Business Publications, Inc. [Agt. JCA]
External Identifiers
  • ISBN:9784296112432
Publication Date
2022-06-06
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Pages
343
Publication Language
Japanese
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小売業におけるリアル店舗の役割とは何か。流通業のＤＸ、データ活用環境の整備、テクノロジー活用による新しい買い物体験の３章に分けて、２０２０年代初頭に注目しておくべきトピックスを紹介していく１冊。

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