A CONSUMER MODE STRATEGY THAT CAPTURES THE CHANGING DESIRES OF CONSUMERS AND DESIGNS BUSINESSES FOR THE DX ERA

Original title変貌する生活者の欲求を捕え、ＤＸ時代の事業を設計する　生活者モード戦略

Satoshi Sato/Kosuke Okura

BusinessSelf-Help
Publisher
Nikkei Business Publications, Inc. [Agt. JCA]
External Identifiers
  • ISBN:9784296104031
Publication Date
2020-10-01
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Pages
264
Publication Language
Japanese
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欲求は「生活者の内部」から生じていない！テクノロジーの発展で変わった生活者の欲求を捕えるための先進的ビジネス戦略。

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