THE SECRETS OF SCENARIO PLANNING I LEARNED FROM SHELL

Original titleシェルに学んだシナリオプランニングの奥義

Jiaohe Changhao

BusinessSelf-Help
Publisher
Nikkei Business Publications, Inc. [Agt. JCA]
External Identifiers
  • ISBN:9784296115129
Publication Date
2022-12-01
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Pages
434
Publication Language
Japanese
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「シナリオプランニングとはシナリオを作ることではなく、戦略思考そのものである」。誤解されやい経営手法の本質を明快に解説する。

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