BX STRATEGY PRACTICAL BEHAVIORAL ECONOMICS 2.0

Original titleＢＸストラテジー　実践行動経済学2.0

Toshifumi Kokubun/Ihara Katsumasa/Ito Koto/Ey Strategy & Consulting

Business
Publisher
Nikkei Business Publications, Inc. [Agt. JCA]
External Identifiers
  • ISBN:9784296115754
Publication Date
2023-10-20
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Pages
274
Publication Language
Japanese
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問題をわかっていても正論では人は動かない。どうすればよいのか？　人を動かすツボを解明する日本人目線の初の行動経済学応用の書。

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