BRANDING AS A BUSINESS

Original title経営としてのブランディング

Interbrand Japan

BusinessSelf-Help
Publisher
Nikkei Business Publications, Inc. [Agt. JCA]
External Identifiers
  • ISBN:9784296119424
Publication Date
2024-12-27
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Pages
264
Publication Language
Japanese
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「人」を起点としたブランディングとは――。経営の視点からブランド戦略の基本的な考え方を再評価し、新しい方向性を示します。

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