UNDERSTANDING “NOT” CUSTOMERS WHY DO WE ONLY LOOK AT “PEOPLE WHO BUY = CUSTOMERS”?

Original title“未”顧客理解 なぜ、「買ってくれる人＝顧客」しか見ないのか？

Ren Serizawa

BusinessSelf-Help
Publisher
Nikkei Business Publications, Inc. [Agt. JCA]
External Identifiers
  • ISBN:9784296112692
Publication Date
2022-06-18
Offer Deadlines
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Pages
264
Publication Language
Japanese
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未顧客を理解して事業成長するためのマーケティング原則を、マンガや図表を用いて丁寧に解説します。

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